Nathen McVittie
Creative Director / Photographer

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adidas - Team Mode (2018)

I developed a creative series of Instagram carousels and Stories to launch adidas’ Team Mode boot pack in 2018.

The carousels were designed to be as immersive as possible and use native Instagram features in an authentic way. Mixing photo and video, the frames overlapped and interacted with one another to elevate beyond a simple photo carousel and stop the user from scrolling past at speed.

Live on IG: X // PREDATOR // NEMEZIZ
Live on IG Stories
Credits

Amy Maidment (Photo)
Nathen McVittie (Graphic Design)