Nathen McVittie
Creative Director / Photographer



Where Is Football (2015)

Played in every corner of the globe, in every conceivable way — from schoolyard games with shoes for goalposts to professional matches in front of television cameras — football (soccer) is simply everywhere.

To highlight and celebrate the awe-inspiring breadth and depth of the world’s most popular sport, I started a project called ‘Where Is Football’ with friends that aims to demonstrate the game’s uncanny ability to connect the globe.

Whether through snapshots on our Instagram account or narrative features on our website, we tell stories about how football is played and cherished across the world and seek to forge meaningful connections between otherwise distant parts of the globe through a shared love of the sport.

Over the course of a number of years, the outlet has grown to become one of the most respected independent outlets in global soccer.

Together, with the help of a community that spans geography and demography, #whereisfootball reflects the world’s game, by the world.

Nathen McVittie (Founder, Creative Director)
Eric Beard (Founder)
Zack Goldman (Founder)
Kendall Henderson (Design, Branding)