Nathen McVittie
Creative Director / Photographer

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Thank You, Liverpool (2015)

On the 10th anniversary of Steven Gerrard propelling Liverpool FC to victory in the 2005 Champions League Final over AC Milan, the LA Galaxy took out a full page advert in his hometown newspaper, the Liverpool Echo.

Thanking the city, club and fans for a legend and promising they will "honor" his legacy following his signing, the ad gained a tremendous amount of earned media and positive sentiment for Steven Gerrard's new club.

We were tasked to concept a celebratory event fitting of such a marquee signing. Common Goal concepted the idea and copy, led project management and crafted initial design concepts that were then handed over to the LA Galaxy’s internal team to finalize.

Selected media:
"The timing was impeccable..." - Bleacher Report
"The American club wisely made its role in the advertisement understated." - NBC Sports
Mirror / Mundo Deportivo / ESPN FC / Sports Illustrated / LA Times / Liverpool Echo
Credits:

Eric Beard - Copywriting
Zack Goldman - Copywriting
Nathen McVittie - Art Direction
Brad Saiki - Graphic Design