Nathen McVittie
Creative Marketer and Strategic Consultant



New York Cosmos (2012-14)

I worked as a designer at the New York Cosmos to manage the transition and development of the legendary club’s brand in their first season since 1984.

Working alongside an outside creative agency, Eyeball, we made an impact across New York City, America and the world, as the team returned to competitive play and garnered millions of dollars of earned media, winning a Championship in our debut season.

My responsibilities spanned creative production, social engagement and branding across all pillars of the club:new business, external partners, supporters groups, media and more.

Below is a selection of graphic design and campaign executions from my time with the team.

A campaign featuring America’s Got Talent quarterfinalist Kid the Wiz, launching a new range of Cosmos merchandise

The team launched new digital adboards with the LIRR in Penn Station and had exclusive placement for a full week.

Launch creative that was adapted over hundreds of different placements including out of home, print and digital.