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LDN in LA - Arsenal FC (2019)
From Highbury to Hollywood, Arsenal Football Club’s fanbase is a global family. I helped introduce the club’s new away kit, a bold twist on the classic “Bruised Banana” shirt, to AFC’s overseas fans through a short-form photo essay published on adidas’ corporate channels
The work not only provided attractive promotional stills for adidas’ merchandising push, but also compelling stories for Arsenal to make its LA-based fans feel truly special as the club moved into the Los Angeles for its pre-season tour.
All photos medium format film.
Live on Instagram Stories
Live on Instagram
The work not only provided attractive promotional stills for adidas’ merchandising push, but also compelling stories for Arsenal to make its LA-based fans feel truly special as the club moved into the Los Angeles for its pre-season tour.
All photos medium format film.
Live on Instagram Stories
Live on Instagram
Credits:
Nathen McVittie (Photography, Creative Direction)
Digital Photo Printing & Studio (Film development and scanning)
Nathen McVittie (Photography, Creative Direction)
Digital Photo Printing & Studio (Film development and scanning)
