Nathen McVittie
Creative Director / Photographer

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LDN in LA - Arsenal FC (2019)

From Highbury to Hollywood, Arsenal Football Club’s fanbase is a global family. I helped introduce the club’s new away kit, a bold twist on the classic “Bruised Banana” shirt, to AFC’s overseas fans through a short-form photo essay published on adidas’ corporate channels

The work not only provided attractive promotional stills for adidas’ merchandising push, but also compelling stories for Arsenal to make its LA-based fans feel truly special as the club moved into the Los Angeles for its pre-season tour.

All photos medium format film.

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Credits:

Nathen McVittie (Photography, Creative Direction)
Digital Photo Printing & Studio (Film development and scanning)