Nathen McVittie
Creative Director / Photographer

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Chelsea FC - Junior Blues (2018)

Working with London-based creative agency LoveGunn, I worked on refining the brand guidelines for their recently-completed Junior Blues identity.

LoveGunn’s work went on to win a Silver Award for ‘Best Development of a New Brand Within an Existing Brand Portfolio’ at the European 2020 Transform Awards and was a ‘Best Marketing Initiative’ Finalist at the 2019 Football Business Awards

All media credit LoveGunn.
Credits:

Tom Love (Creative Director)
Christian Gunn (Managing Director)
Sam Turner-Cox (Graphic Design)
Nathen McVittie (Graphic Design)

Metrics (courtesy LoveGunn):
  • Website visits quadrupled on the previous year
  • Over 700k social engagements
  • Over 1m video views
  • 300% increase in website registrations