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Call of Duty League (2020)
Over a three-month period, I was brought into Virtue Worldwide to serve as art director on the marketing strategy and campaign leading up to Call of Duty League’s launch.
Alongside a full creative team, I was responsible for developing the look and feel across messaging and communications, crafting launch campaign tactics, ensuring brand consistency and more.
All media credit Lauren Kusmierczak.
Alongside a full creative team, I was responsible for developing the look and feel across messaging and communications, crafting launch campaign tactics, ensuring brand consistency and more.
All media credit Lauren Kusmierczak.
Credits:
Jonathan Santoro (Creative Director)
Lauren Kusmierczak (Creative Director)
Nathen McVittie (Art Director)
William Sands (Copywriter)
Jonathan Santoro (Creative Director)
Lauren Kusmierczak (Creative Director)
Nathen McVittie (Art Director)
William Sands (Copywriter)
![](https://freight.cargo.site/t/original/i/a0399405b427e5db167b04bc528ffce50a0be4f3337e2dc6a32c8651c3d50d64/WeDontPlay-HERO-R5_0000_Scump_1.jpg)
![](https://freight.cargo.site/t/original/i/4e2a5f56c58e26e85f096772649e6853bb36e34b41d37bd5f52e26aee529f635/WeDontPlay-HERO-R5_0008_Prestinni_3.jpg)
![](https://freight.cargo.site/t/original/i/1074fd27c5a236ab66e7fb49ee61d1198722d8ef0412a85d0b572fdd1a714c37/WeDontPlay-HERO-R5_0023_Loony_3.jpg)
![](https://freight.cargo.site/t/original/i/e424a7ed4ccc6d0484449e3fa6d726b4d8d784708c61d6a83c634ecf2c6d4af0/WeDontPlay-HERO-R5_0025_Priestahh_2.jpg)
![](https://freight.cargo.site/t/original/i/22aada364d6e3fd3fbd290e86f03aefe331c119aebc7fed119360f6e9841a3f7/Screen-Shot-2020-02-25-at-5.25.30-PM.png)
![](https://freight.cargo.site/t/original/i/fe58d66b5fdf4a8fa3872b3b5c4d782184e0442ce5449f4bcbcfcc976589d908/Screen-Shot-2020-02-25-at-5.13.22-PM.png)
![](https://freight.cargo.site/t/original/i/c96cb258daf3c4caf05e1913a5a7173ff474eb2520479cb3b130086ce58b492e/countdown.png)
![](https://freight.cargo.site/t/original/i/1fd5cc8ebd9fe42f42f305cc33172b2486520dbbac67315e02cafabbfd9dfb9f/Screen-Shot-2020-02-25-at-5.25.50-PM.png)
![](https://freight.cargo.site/t/original/i/f89c1420cd649b64eea408cb9228ffcb22786bb255907eea5b7b4eaf9a9bde9c/hypebattles.png)
![](https://freight.cargo.site/t/original/i/219fd3b0752365067755d23f975c5edb5a5965656db683cde3d161e012aefd2f/EPKbPixX4AEkTRo.jpg)
![](https://freight.cargo.site/t/original/i/ad96ede0f820242399bd29206c6b3328639772afb7a9d51a7788940bcc7210db/Screen-Shot-2020-02-25-at-5.26.10-PM.png)
![](https://freight.cargo.site/t/original/i/bee6a50111761b633faaf30c82946a8e0193d8a93d20291e826f15712ef3fba5/promos.png)
![](https://freight.cargo.site/t/original/i/43385dbca1180ac8935745b8d940d20298b27825eb38cc1f596887f74535d7fe/ERgewEHWAAAwkMJ.jpg)
![](https://freight.cargo.site/t/original/i/896677e725d18d5e8f1b79b3d2340be196f205a582d4c90c93fb40e573ae9704/ELnk-AoUcAEbM4Y.jpg)
![](https://freight.cargo.site/t/original/i/b0693913508399c34035d7eb7629f3e884bfc8c0c14b5da1f98e1d5eac471bbc/ezgif-6-f3be946d3cfc.gif)
Unused Experiments
![](https://freight.cargo.site/t/original/i/af98737acb6367fffc92a4369a435f550498955ac6b3f66742ee8410567fe8ef/CDL-Poster-Color-Grain-4.jpg)
![](https://freight.cargo.site/t/original/i/fbcb0fba668a85a657dd91af657611d997a99f5bcfc6a5227a0176433b857ef1/CDL-Poster-Color-Grain-3.jpg)
![](https://freight.cargo.site/t/original/i/681402a08f88b3314cfdcf2527668697315e5cbe8de4b6ef9ed2961e09c85029/CDL-Poster-Color-Grain-2.jpg)
![](https://freight.cargo.site/t/original/i/35b4f03c1f903c1fd882450828ab30f64db37b185bd2dd31312fd8f90d32ce20/CDL-Poster-Color-Grain-6.jpg)
![](https://freight.cargo.site/t/original/i/b58b0b669516bd14df12e3f7625a5aecf706c860696b321e4a14eda32266003b/CDL-Poster-Color-Grain-5.jpg)
![](https://freight.cargo.site/t/original/i/023ea3e0aa599aa34dec2aec1eea05668b89f60c837bfbae904ab2f60371cff0/CDL-Poster-Color-Grain-1.jpg)