Where Is Football were brought out with Audi and Bayern Munich on their 2019 Summer tour of the USA to capture content and document the trip. In Los Angeles, Houston and Kansas City, we observed Bayern Munich in close proximity and met with locals to document the state of soccer in their area.

Through blog posts, longform storytelling, daily Instagram content and a recap video, we were able to connect a foreign team to hyper-local communities and make inroads in order to develop fandom.

Check out FC Bayern Across America on Where Is Football.