Nathen McVittie
Creative Marketer and Strategic Consultant

Hi! I'm a culture-savvy business marketer and strategic creative consultant with expertise across sports, gaming, music, and entertainment.

Some of the most significant and valuable brands in the world have trusted me and my teams with their creative, marketing, and business strategy, including YouTube, SoFi, the Chicago Cubs, Budweiser, Electronic Arts, Activision Blizzard, FIFA, Chelsea Football Club, Manchester City, Liverpool Football Club, Major League Soccer, Hasbro, Nike, adidas, and Japan's J.League.

I founded two creative studios as Creative Director: Common Goal and Theorycraft (acquired by OneTeam Partners in 2021).
Alongside two close friends, I started one of the most influential and respected soccer outlets online— the Where is Football project.
On the side, I helped restart the Society for American Soccer History and a historic football club, Brookhattan. Film photography, travel and anything with an engine occupy the rest of my time.

Now: OneTeam Partners, consultation and advisory, freelance
Before: Common Goal, Theorycraft, Bleacher Report, Leicester City, Saatchi & Saatchi, New York Cosmos, LAB Records